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Almost all news outlets (legitimate and fake) rely on advertising as a source of income. Professional journalists and editorial staff are paid to do quality work, including fact-checking, conducting meaningful and ethical interviews, and striving for objectivity. They work quickly, but it still takes time, effort, and money. When readers are drawn to "news" not to learn information but to confirm pre-existing beliefs or to feel the sensation of being outraged, fake news sites draw traffic from legitimate sites.